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Celebrating the Tradition of Santa Maria Style Barbecue

Join us in preserving & promoting this legendary west coast barbeque.

A Brief History of Santa Maria Style Barbecue

In an age of fickle appetites and culinary fads, Santa Maria Style barbecue continues to prove that good taste never goes out of style.

The roots of Santa Maria Style barbecue date back to the mid-1800s, when large ranches occupied the hills of the Santa Maria Valley. Local ranchers would host Spanish-style feasts each spring for their vaqueros, or cowboys, as well as family and friends—barbecuing meat over earthen pits filled with hot coals of red oak, which is native to the valley. The meal would be served with a generous helping of pinquitos, small pink beans that are considered indigenous to the Santa Maria Valley.

According to local barbecue historian R.H. Tesene, “The Santa Maria barbecue grew out of this tradition and achieved its ‘style’ when local residents began to string cuts of beef on skewers or rods and cook the meat over the hot coals of a red oak fire.”

In 1931, the Santa Maria Club started a “Stag Barbecue,” which was held on the second Wednesday of every month, with up to 700 patrons attending each event. Over the years, the legend of Santa Maria Style barbecue grew, turning a local treasure into a major attraction.

In those early days, the favored cut was top-block sirloin. Then, as today, the meat was rolled in a mixture of salt, pepper and garlic before being barbecued over the red oak coals, which contribute a smoky, hearty flavor. In the 1950s, a local butcher named Bob Schutz perfected the tri-tip, a triangular bottom sirloin cut that quickly joined top-block sirloin as a staple of Santa Maria Style barbecue.

By the late 1950s, three local restaurants—Far Western TavernHitching Post and Jocko’s—were on their way to becoming landmarks of Santa Maria Style barbecue. These restaurants still thrive today and are joined by The SwissHistoric Santa Maria Inn Century Room and others serving the homegrown barbecue.

President Ronald Reagan was an avid fan of Santa Maria Style barbecue. Local barbecue chef Bob Herdman and his “Los Compadres Barbecue Crew” staged several barbecues for President Reagan, including five feasts on the South Lawn of the White House.

The relatively recent emergence of the Santa Maria Valley wine country—which Travel Channel named a Top 10 City of Wine Snobs, although you won’t find any snobbery here—has further shined the spotlight on the local culinary scene.

Santa Maria Style barbecue is nothing less than “a mainstay of California’s culinary heritage.” In fact, as more and more people seek regional authenticity in their food, the popularity of Santa Maria Style Barbecue continues to grow. Visitors can enjoy it at a number of local restaurants, or download our free Santa Maria Style Barbecue Cookbook to bring the flavors of the valley into their own kitchens.

Events

2026 Barbecue Festival

Date: May 10th

Time: 12:00 pm - 4:00 pm

Details: Ages 21+

2027 Barbecue Festival

Date: To Be Announced

Time: To Be Announced

Details: To be Announced

Santa Maria Style Cookbook

There’s no denying that locals and visitors alike love Santa Maria Style Barbecue. It’s a culinary tradition that proves good taste never goes out of style. Now, you can dig into Santa Maria Style barbecue at home. Our cookbook provides authentic, comprehensive recipes and plenty of tips and tricks from Santa Maria Style grill masters. Inside, you’ll find the recipes for Tangy Santa Maria Style Salsa, Pinquito Beans, Simple Santa Maria Green Salad, Buttery Garlic Bread, and Santa Maria Style Tri-Tip.

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