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Junior CEO

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Junior CEO, is a six-week digital business education course that teaches kids the basics of starting their own business. The program was developed by the Visalia Chamber of Commerce and has been licensed to the Santa Maria Valley Chamber who will be the program administrator for the local version of this program. Junior CEO is created with the theme of opening up a business selling strawberry-themed desserts. At the end of the program, Junior CEO students will get to open their own dessert stands (or another concept that they created) at the Santa Maria Town Center.

The program is produced to communicate at a sixth-grade learning level and covers six main categories:

  • Business Fundamentals (Forming a business plan, setting up a bank account, etc.)
  • Cost Models
  • Food Safety & Food Prep
  • Marketing & Customer Service
  • Money Management
  • Future Planning
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Each virtual session includes a local business leader as a guest speaker. Local business experts will also be available during regular "office hours" to answer questions and provide guidance. All virtual sessions and "office hours" will be conducted via Zoom.

Registration for Junior CEO's  Spring 2023 session is now open!

Program Timeline & Sessions

Program FAQ's

We want your student to participate. Our material is aimed at children in upper elementary grades. You know your student and their capacity. Younger students may need a bit more help from you. Older students will see this as an introduction to concepts they can develop more deeply.

Junior CEO Program Sponsors

Junior CEO is made possible thanks to the generous support of our Chamber Investor Program, and our Junior CEO program sponsors, who have provided additional financial support so we can make this program available to our local future business leaders at a reduced cost.

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