This session focuses on the basics of officially starting the business. This includes developing a business plan, choosing a business name, deciding on a business structure, and understanding how to fund your business.

This session is sponsored by CoastHills Business Development Department.

Students are taught how to create a cost model for their business. This session also includes understanding pricing, profit margins, and managing expenses.

The sales are coming in! Now what? This session will address the importance of savings and money management. How much do you use to re-invest in the company? How much should be put into savings/reserves? This session will walk students through a plan on how to manage their profits and expenses.

This session is sponsored by CalPortland.

With the business officially up and running, it’s time to market the brand and bring in customers! This session walks students through how to build a buyer persona, ways to market their business, and how to deal with competition.

This session is sponsored by Marian Regional Medical Center.

If a business plans to sell food to the public, safety protocols and food preparation guidelines must be in place. This session goes over the importance of food prep, safety, and the importance of having guidelines and protocols.

This session is sponsored by L&G Farming.

NextGen CEO Business Launch Day gives NextGen CEOs the opportunity to launch their business and sell their product to the public!

This session is sponsored by Santa Maria Town Center

NextGen CEOs have an opportunity to celebrate the successful launch of their business and discuss lessons learned throughout the process.

This session is sponsored by Your People Professionals.