Discover Santa Maria Valley
Collaborating for Our Community
The "Discover Santa Maria Valley" brand is a unified effort powered by the partnership between the Santa Maria Valley Chamber & Visitor Bureau and the Santa Maria Valley Tourism Marketing District. Together, we are dedicated to championing our local businesses, welcoming visitors from around the world, and driving sustainable economic growth that keeps our valley thriving.
About the Santa Maria Valley Chamber & Visitor Bureau
The Santa Maria Valley Chamber & Visitor Bureau serves as the official destination marketing organization for our region. We are dedicated to connecting travelers with the authentic spirit of Santa Maria Valley—from our world-class wine country and historic barbecue to our scenic coastal landscapes. In partnership with the Santa Maria Valley Tourism Marketing District, we work to promote sustainable tourism, share our region’s unique culture, and provide the resources you need to plan the perfect visit.
About the Santa Maria Valley Tourism Marketing District
The Santa Maria Tourism Marketing District (TMD) provides dedicated funding for tourism promotion without new local taxes or direct government spending. Under California law, TMD's are non-profit organizations formed by area businesses in partnership with local government. Funds are generated through assessments on participating businesses and are then used to promote the destination to visitors.
Governance & Public Records
The Santa Maria Valley Tourism Marketing District (TMD) Advisory Council meets quarterly to guide marketing initiatives, allocate resources, and support regional tourism growth. Click below to view upcoming meeting agendas, official meeting minutes, and financial reports.
